Why we built Hue.

The personal-color-analysis trend on TikTok crossed 800M views in 2025 — most of it driven by Indonesian and Southeast-Asian creators. Studio sessions in Jakarta book out two weeks ahead, at Rp 500k–1.2M a pop.

Solo PCA apps exist. They tell you you're a Spring and stop there. Color analysis isn't useful in a vacuum — the second question is always "who else is a Spring? what are they wearing? do I look like them?" That's where solo tools end and Hue starts.

So Hue is two things stitched together: a fast PCA tool, and a tribe wall. You drop a selfie, get your season, and immediately see six other people wearing your exact palette this week. Color is the excuse. Belonging is the product.

Built in one hour for BitBash Hackathon Batch 1. Next.js 16 App Router, Tailwind v4, OpenRouter Vision, Vercel. Rough edges intentional.